2011年10月13日星期四

Moncler Online Li Xiao

Li Xiao

online games,

grand just released its first-quarter earnings on revenue of 1.1071 billion yuan, an increase of 42% over the previous quarter also increased by 9.1%; multiplayer online role-playing game in which revenues 944.5 million yuan, an increase of 47.4%, casual game revenues 117.9 million yuan.

according to Analysys International,

attention is not beyond the expected earnings, but the game spin-off business before the confirmation of the listing of the interpretation.

Chen interpret: grand online and big game spin-off, the chain is not split between different elements, the equivalent of the film industry, split between studios and theaters Therefore, two separate companies with completely different business model, corporate culture and core competitiveness.

He further pointed out: Shanda Online's core competence is a powerful service platform through infrastructure, third-party content vendors for users, sales, service as the core competitiveness of enterprise, its business model is divided into service.



big first-quarter net profit of 361 million yuan, this figure is not the most, NetEase profit in the first quarter of 416.7 million yuan, the corresponding revenue of 781.7 million yuan, the industry is surprisingly high profit margins .

why? Generally speaking, correspond to specific industries high profits are high barriers to entry, in today's online games industry, is a capital, technology, and a combination of interest. Who may lack the capital to master technology,Moncler Jackets UK, lack of access to technology may interest many people are interested,Moncler Online, may be both a lack of capital, lack of technology. Both agents, or independent development, the relatively closed nature of the business very well reflects the scarcity of resources.

online game industry is entering the so-called The key here is that if the choice is limited, gamers, then they will not with their own preferences.

large grand being promoted is In early April, a landmark in Shanghai,UGG Online, Jin Mao Tower, the world's fourth tallest building, projected by the laser light out of the wall,

but once grand online content for third-party vendors to provide customers, sales, service and, of course, as the industry leader, the grand efforts will promote the development of industry trends; then the next interpretation of the situation very complicated.

this model to encourage the development of online games, professional division of labor, reduce barriers to participation in this game, new, good games may really be endless; However, the question is, when faced with a number of games lost the game when their needs and not increases.

the online game users in Internet users penetration rate, there is different data, there are different interpretations, the idea can not believe that it will not further increase, but is not low, it is already very popular entertainment. Fundamental is that, today, free online game mode based on a small number of large consumer home network to promote revenue growth, while high sensitivity is much less number of players. Of course, maybe more online games, players will push the increasing number of highly sensitive.

when there are many games on the market when the competition will increase, developers have to further increase investment, which makes a game-specific break-even point rise in the market but have to face embarrassment diversion .

This is really similar with the film industry, no major investment is not high at the box office, even if there is high investment, also several popular films each year. In the industrial chain, cinema does not matter whether it is strong, overall to be subject to the control return.

as a phenomenon, with films like, there will be a small investment in the popular game, but the platform, the phenomenon can not believe that there is a broad, not necessarily from the accidental event profit too many, although certainly can be printed into the brochure.

of course, games and movies, or different virtual social network game system, game enthusiasts in an interactive environment to share in the fun, there is exclusive to some extent, gamers can participate in a lot of games, but also very into. The so-called investment, of course, refers to the mass consumption.

To encourage game developers, online game companies have launched an internal business plan, or an internal business plan is open, there is a grand Under the changes, with an open environment or industry is fundamentally different.

intensified, popular games shorter period; and

ability to air up, need to make up for the right game, is a ready-made

Mr. Chen on the domestic online game industry has a pioneering contribution,Moncler Shop, but his choice is still in the mapping industry trends; in other words, Shengtai Shun should be a trend, and benefit from the trend, But the trend is likely to result, industry profits will not be so rich and abundant as before.

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