Generally use the fine fabrics ,smooth and delicate style ,elegant and luxurious colors to show female beauty ,or indifferent ,quiet elegant beautiful, charming ,elegant unsurpassed brilliance or to shape have a style of one charm temperament .
Art performance of female beauty and sexy trait .( 2)the classical style .Are those popular effects with less traditional and conservative ,and life of the bag style .The use of color generous steady ,the general number of navy blue ,blue ,azure ,wine red ,green etc.
.( 3)concise ,modern style .Is a city has the succinct and unique sense of style .Basic emotions in Xilian known direction ,yet elegant taste ,elegant temperament .As a postmodern style ,it is reasonable and the function of the modern pursuit ,using new materials ,shape ,bold color ,in a classic feel slightly high .
Simple style is the design of a redundant element maximally removed, it is also known as minimalist style ,representing the brand armani .( 4)a masculine style .In women in human male to m a clothing style .
By highlighting the masculine tend to manifest the tendency of female masculine charm ,profile to be mainly linear ,usually with heavy feeling of fabrics .Male style showed the charm of women in design details often uses techniques such as patch and open-wire ,reflects the capable ,strict ,elegant taste .
Neutral style is both male and female characteristics with characteristics of the Hermes package style .( 5)dynamic style .Is a manifestation of a strong dynamic ,relaxed ,lively embodiment ,comfortable ,youth ,passion of the Hermes bag style .
Lively style is to exercise in type Hermes package for reference ,to entertainment occasions for the background design with dynamic Hermes package style .Sports style is for tennis ,golf ,football and other particular sport design ,fusion function and beauty as one of a healthy ,active ,Hermes bag style .
With its bright color white tone with colorful grid ,with bold ,eye-catching form the visual focus .Functional style is to safeguard the lives for the design goals ,in order to establish functional for the design concept and the formation of style .
( 6)a powerful style .This concept is the concentrated expression of military or pirate style .The badges ,metal buttons ,medal ,standard color and other details ,emphasizing the function and masculine ,usually uses the blue color ,army green ,brown ,dark brown ,brick red ,uniform color ,sometimes with red as the auxiliary color ,Viking style features with the length of random and chaotic ,calm and strong contrast color .
Accessories rough ,tough .Brand concept analysis and evaluation in theory, no matter what Hermes bag brand ,we can according to its image and product style ,by Hermes bag brand concept analysis ,inference in the target consumer market positioning and trend, it is the idea of analysis and evaluation of the contents of .
Hermes bag brand concept analysis and evaluation of the role can be summarized as two points: 1evaluate existingif it is paid directly to be possible to give you 25% off ,if pass imprest cash on delivery payment, we also need to pay for the express service fees ,the discounts do not to pack the target market of the brand ,can help the enterprise brand positioning concept style ,determine the Hermes package style tendency of preparing II for the new Hermes bag brand establishment of appropriate market positioning ,target consumer group .
In two ,Hermes package concept set program Hermes Bag Brand Merchandising concept set can also be called Hermes bag brand business philosophy ,refers to the enterprise follows the merchandise planning basic strategy, make overall planning scheme on the general requirements of the work division of labor between various departments in the process of the purpose ,principle and conceptual agreement and the orientation, creative and defining the dual role .
The Hermes package body style idea setting reflects the specific product style and design thought establishment, namely the Hermes bag product image belongs to wait for a problem, such as to be comfortable ,romantic ,implicitly ,dream ,.
.. These romantic and poetic terms in the package embodiment .We can be in the graph 10-3-13 MoschinoCheap & ;Chi .See ,Hermes bag product style belongs to soft ,like a girl ,reflect the fantastic atmosphere .
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, in the setting of the enterprise product style should be taken fully into account the pop market in a variety of ways ( from the inside ,outside and inside ,top-down ,bottom-up ,burst ,mutation ) and Law ( ascending ,periodic ,shunt and synchronization ) screening ,cogent try to identify market point .Select a season theme or launch their predicted theme should normally be in the Hermes package goods brand business philosophy of the requirements of .Only in this way ,will not affect the subsequent division of brand ,and thus the stability of the main body for positioning the target consumer group ,it is a new season theme concept set premise ,seasonal theme setting specific work is based on a new season of popular themes to adjust commodity structure ,set in line with a new Ji Ben brand target consumer demand ,selling products ,product and product image ,product category, color ,on the quantity, price ,specifications and requirements of display ,store ,advertising media and other related aspects should also have a clear ,quantitative plan .
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